You probably know that Pinterest is extremely important when it comes to driving traffic to your blog. But, in order to be successful on Pinterest, you have to be consistent. People recommend pinning from 20-80 times a day in order to really gain traction on the platform. The more often you pin the more likely someone will see your pins and the more likely they’ll visit your blog. But keeping up with this on a daily basis can be tough. This is where Tailwind comes in!
Tailwind is a pin scheduler which makes staying consistent on Pinterest far easier. To see how I implement Tailwind’s features with manual pinning check out my post Easy Strategies to Quickly Explode Your Pinterest Traffic.
Why I Chose Tailwind
Tailwind has made my life so much easier. I can schedule my pins weeks (even months) in advance. This means that if I don’t have time to do any manual pinning some days I can count on Tailwind to make sure that I’m still getting traffic from Pinterest to my site!
I did try out Boardbooster as well, which is another pin scheduler, but I just didn’t find it to have the same capabilities as Tailwind does.
I used up my free trial of Tailwind (which you can get here) and by the end, I was certain it was something I needed. You get 100 pins free and then it’s 15 dollars a month if you choose the monthly plan (which is what I have) or 10 dollars a month if you choose the yearly plan. Do note though that if you choose the monthly plan you only get 400 pins a month (although, I usually never hit this).
Other Cool Tailwind Features
- You get unlimited pins (if you do the yearly option)
- You can post pins during peak traffic times
- Get access to Tribes
- Pinterest itself has given it their stamp of approval!
- You can organize your boards into lists by topics
- It has extremely in-depth analytics of your Pinterest profile
Tailwind has a smart scheduler which means that it picks out times that your profile is getting the most traffic and views and posts your pins during that time. You can have as many time slots as you want!
This is what my smart schedule looks like. I try to have around 20 scheduled pins a day and then manually pin in between. Check out my post about my full Pinterest strategy to find out how I do this.
Each green time slot is a time when Tailwind posts something on my Pinterest account. All the white time slots are times that Tailwind is suggesting to me as a good time to pin. If I want to add them I can simply click on the + and it is added to my schedule. If you want to enter a custom time slot just click the blue “add time slot” button above each day.
This is where Tailwind really comes in handy for saving time.
I made board lists for different categories so that I can easily add a pin to all the relevant boards.
By making these lists I can easily pin to relevant boards without going through each one. So every time I publish a new blog post I can select my “Blog Posts” list and my pin will automatically be scheduled for all the relevant group boards I’m in. This is super convenient and saves me so much time. I can schedule three different pins for three different blog posts in less than 5 minutes.
After I have all my pins scheduled I like to shuffle my queue so that my followers aren’t flooded with the same pin 20 times in a row. It’s annoying for them and it means fewer people will see your pin!
This option is on the top right corner of your queue! You can also drag and drop pins so that certain pins can be posted at certain times. I like to make sure that my newest blog post is being pinned by the end of the day. So, if I see that it wasn’t shuffled to be posted that day I’ll just drag the pin for that post to where I want it.
Tribes are probably the most powerful features of Tailwind and you can use them for FREE! When you upgrade you get access to 5 tribes and have 30 monthly pins. I have the Tribe powerup which lets me join 10 tribes and I get 80 pins.
Tribes are like group boards where you pin the pin you want others to see and other people will schedule your pin. Make sure to return the favor by scheduling other people’s pins too. You can check to see how many pins you’ve shared in the group and how many you’ve shared at the top.
Because most people will schedule your pins instead of directly repinning it you might not see your pin get traction right away. But as your pins get posted your analytics will speak for themselves.
With only 10 tribes I have been able to reach almost 600 thousand people. This would not have been possible if I hadn’t signed up for Tailwind!
To see my full strategy when it comes to tribes as well as the Tribes I’m a part of check out my post on my full Pinterest strategy!
The analytics that you can get with Tailwind are far more detailed than the analytics you get through Pinterest.
Under profile performance, you can see how your profile is doing overall. How your follower count has grown and how your pins are doing through virality and engagement score.
You can also see how your group boards are doing. You can see how well pins are doing in your group boards which can give you insight on whether a group board is worth your time or not.
And you can also see how your own boards are doing. This can help you decide what boards you should be pinning more often to, and how engaged people are with your content.
Other cool features:
- Pin inspector – lets you see how individual pins are doing so that you can try and recreate your success.
- Website insights: allows you to see what posts and pins are doing well from your website
- Organic activity: lets you see what has been pinned from your website most recently so that you can engage with those pins and expand their reach